Incredibly, a whopping 93 percent of Internet users’ online experiences begin with a visit to a search engine. Additionally, online retailers and service providers claim that over 39% of all of customers come from search engines. As consumers continue to utilize the web for buying almost everything their heart desires, businesses are becoming more involved with web marketing strategies in order to target the large potential of online sales. There are a number of effective and reliable internet marketing services and strategies available to businesses that want to increase their online traffic, exposure and overall sales productivity; however, the increase in popularity of web marketing strategies has allowed some less desirable strategies to exist as well. For businesses looking to improve their productivity online, here are 3 online marketing tactics to consider:
1) Your website should be up to date and feature a responsive web design. A website stands a better chance of converting traffic to sales if the overall design is clean, professional and easy for the user to navigate. There are a variety of specializations within the field of web design that can improve your website considerably, including graphic design, interface design, mobile platform adaptability, user experience design, and search engine optimization. All of these web design categories can be really tough for a regular business owner to learn and implement, in which case, a business can benefit greatly by hiring a web designer or web design company to handle these tasks for their website. Graphic designers are also an important piece of the web design puzzle. Most web design companies will have their own graphic designers to help create sleek and professional looking images and logos their website.
2) Much like web designers and graphic designers, internet marketing efforts an be maximized through search engine optimization content writers and analysts. SEO web design works to improve your onsite content, while creating and syndicating offsite content, in an effort to increase overall domain authority and search engine rankings. Search engine optimization leads have a 14.6% closing rate, while outbound leads (such as direct mail or print advertising) have only a 1.7% closing rate. Optimizing the content of your site will make it easier to navigate for your site visitors, while improving your websites search engine ranking and domain authority in the process.
3) Your website should be mobile friendly. Whether it be tablets or smartphones, more than a billion people worldwide now browse the web by using mobile devices. According to 2013 comScore research, when it comes to online shoppers, almost half of all web purchases are made from mobile devices. Let’s face it, we’re all very busy, and constantly on-the-go. Featuring a website that is friendly to mobile devices will increase your chances of these on the go consumers making purchases on your website!